Centrala Hub
From one UGC video to a creative partnership.
Client
Centrala Hub
DELIVERABLES
UGC video Short-form videos Scripts Filming Editing
Role
Creative direction & Production
02)
How it started
Our collaboration began with a UGC video. That first piece of content led Centrala Hub to invite us to work together, and we went on to create three more videos for them.
The original UGC video reached 20.2K views on TikTok. When Centrala Hub published the same video on their Instagram account, it received 18.7K views.
20.2K
TikTok views
18.7K
Instagram views
03)
Our approach
Every video started with a question: what do we want the audience to understand?
From there, we developed the concept, opening hook, storyline, shots and ending. Short shots and purposeful editing kept the videos dynamic while giving each story room to make its point.
We handled the entire process ourselves, from the first idea and script to filming, on-camera delivery and the final edit.
04)
The UGC video that started it all
TikTok
Centrala Hub’s Instagram
Views
20.2K
18.7K
Likes
577
158
Shares
278
135
Saves
197
50
05)
The first video in our collaboration
Our first video introduced the topic through a carefully planned concept, combining a clear message with an engaging delivery.
6,182
Views
71
Likes
25
Shares
15
Saves
06)
From concept to final cut
Three videos, each with its own story and purpose. Across all three, our focus stayed the same: make the content engaging and make the message easy to understand.
07)
The outcome
The videos helped bring more of Centrala Hub’s target audience into the space. With that goal achieved, we continued our collaboration the following month.