Healthy Story
Nine years of quality, finally visible.
Client
Zdrava Priča
DELIVERABLES
Visual Direction Content Plan Posts & Carousels Reels Product Visuals Meta Ads
Year
2026
Role
Social Media, Content & Meta Ads
The situation
Zdrava Priča is an online store with 100+ superfoods, plant proteins, supplements and oils, and nine years behind it.
What wasn't working
The Instagram looked abandoned. None of that quality showed.
What we decided
One green, natural look for everything. Every post shows a real product and a reason to care, plus short explainers like “not all ashwagandha is the same.”
What we made
Visual direction, content plan, posts and carousels, reels, product visuals and a small Meta ad test.
The result
30 days of posting, no ads:
11,159 views
2,265 accounts reached
38% of views from people who didn't follow yet
Then a small ad test: €31 in total, 8,813 people reached, 430 link clicks, about €0.07 per click.
What we learned
When every shop sells the same jar, the one that explains it wins.