From Concept to Cravings: Building Bake Bells into a Standout Dessert Brand
From Concept to Cravings: Building Bake Bells into a Standout Dessert Brand
Bake Bells is a premium dessert brand built from the ground up, combining iconic ice cream and pastries with standout branding and packaging.
Bake Bells is a premium dessert brand built from the ground up, combining iconic ice cream and pastries with standout branding and packaging.
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Client
Bake Bells
Category
Packaging/Visual ID
Products Launched
6+
To Market
4 Weeks
Challenges? Oh, We Had a Few
First up, how do you make a new dessert brand stand out when there are already giants like Ben & Jerry’s and Häagen-Dazs in the game? The answer wasn’t to compete, it was to create something fresh. Bake Bells had to feel just as high-end as those brands but with its own playful twist.
Then came the tricky part. Bake Bells wasn’t making its own desserts, it was repackaging premium ice creams and pastries from top brands. The branding needed to fit seamlessly with these high-end products while still having its own personality. The solution? A design system that complemented the luxurious feel of the products inside while adding a fresh, modern vibe that made Bake Bells feel like its own thing.
And of course, it wasn’t just about packaging. The entire shopping experience had to feel special. We made sure that the store design was just as carefully crafted as the packaging, creating a space that felt warm, premium, and effortlessly cool.
First up, how do you make a new dessert brand stand out when there are already giants like Ben & Jerry’s and Häagen-Dazs in the game? The answer wasn’t to compete, it was to create something fresh. Bake Bells had to feel just as high-end as those brands but with its own playful twist.
Then came the tricky part. Bake Bells wasn’t making its own desserts, it was repackaging premium ice creams and pastries from top brands. The branding needed to fit seamlessly with these high-end products while still having its own personality. The solution? A design system that complemented the luxurious feel of the products inside while adding a fresh, modern vibe that made Bake Bells feel like its own thing.
And of course, it wasn’t just about packaging. The entire shopping experience had to feel special. We made sure that the store design was just as carefully crafted as the packaging, creating a space that felt warm, premium, and effortlessly cool.
First up, how do you make a new dessert brand stand out when there are already giants like Ben & Jerry’s and Häagen-Dazs in the game? The answer wasn’t to compete, it was to create something fresh. Bake Bells had to feel just as high-end as those brands but with its own playful twist.
Then came the tricky part. Bake Bells wasn’t making its own desserts, it was repackaging premium ice creams and pastries from top brands. The branding needed to fit seamlessly with these high-end products while still having its own personality. The solution? A design system that complemented the luxurious feel of the products inside while adding a fresh, modern vibe that made Bake Bells feel like its own thing.
And of course, it wasn’t just about packaging. The entire shopping experience had to feel special. We made sure that the store design was just as carefully crafted as the packaging, creating a space that felt warm, premium, and effortlessly cool.
Our Approach
We handled everything, from the ground up:
Visual Identity & Logo – When you think of ice cream and pastries, you think of comfort, indulgence, and that feeling of pure happiness after the first bite. That’s exactly what we wanted the Bake Bells logo to capture. It had to be bold enough to stand out on shelves but soft enough to feel inviting. The typography is modern with just the right amount of playfulness, making it clear that this is a brand that knows quality but doesn’t take itself too seriously.
Packaging Design – Instead of overcrowding the design with too much detail, we focused on what mattered most: irresistible flavors, premium quality, and a brand personality that felt fun and modern. Clean layouts, sleek typography, and mouthwatering product visuals made the packaging both eye-catching and easy to navigate.
Color That Craves Attention – Each package was designed to stand out, with a color system that instantly signals what’s inside. Soft creams and deep chocolates for classic flavors, vibrant berry tones for fruity treats, and rich golds and midnight blues for the extra indulgent options. The goal? Make each package feel like a little luxury that people had to grab.
We handled everything, from the ground up:
Visual Identity & Logo – When you think of ice cream and pastries, you think of comfort, indulgence, and that feeling of pure happiness after the first bite. That’s exactly what we wanted the Bake Bells logo to capture. It had to be bold enough to stand out on shelves but soft enough to feel inviting. The typography is modern with just the right amount of playfulness, making it clear that this is a brand that knows quality but doesn’t take itself too seriously.
Packaging Design – Instead of overcrowding the design with too much detail, we focused on what mattered most: irresistible flavors, premium quality, and a brand personality that felt fun and modern. Clean layouts, sleek typography, and mouthwatering product visuals made the packaging both eye-catching and easy to navigate.
Color That Craves Attention – Each package was designed to stand out, with a color system that instantly signals what’s inside. Soft creams and deep chocolates for classic flavors, vibrant berry tones for fruity treats, and rich golds and midnight blues for the extra indulgent options. The goal? Make each package feel like a little luxury that people had to grab.
We handled everything, from the ground up:
Visual Identity & Logo – When you think of ice cream and pastries, you think of comfort, indulgence, and that feeling of pure happiness after the first bite. That’s exactly what we wanted the Bake Bells logo to capture. It had to be bold enough to stand out on shelves but soft enough to feel inviting. The typography is modern with just the right amount of playfulness, making it clear that this is a brand that knows quality but doesn’t take itself too seriously.
Packaging Design – Instead of overcrowding the design with too much detail, we focused on what mattered most: irresistible flavors, premium quality, and a brand personality that felt fun and modern. Clean layouts, sleek typography, and mouthwatering product visuals made the packaging both eye-catching and easy to navigate.
Color That Craves Attention – Each package was designed to stand out, with a color system that instantly signals what’s inside. Soft creams and deep chocolates for classic flavors, vibrant berry tones for fruity treats, and rich golds and midnight blues for the extra indulgent options. The goal? Make each package feel like a little luxury that people had to grab.
Overcoming the Challenges
Standing Out in a Crowded Market – Premium ice cream and pastries are already well-loved, so our challenge was to make Bake Bells feel unique without changing what people love about these treats.
Creating Packaging That Sells – Since the products were repackaged, we had to design packaging that not only preserved the quality but also convinced customers they were getting something special. Clean, modern, and high-end, without losing the fun factor.
From a Logo to a Fully Branded Space – A brand isn’t just a logo. We made sure Bake Bells had a consistent feel across everything, from the way the products looked on shelves to how customers felt walking into the store.
Standing Out in a Crowded Market – Premium ice cream and pastries are already well-loved, so our challenge was to make Bake Bells feel unique without changing what people love about these treats.
Creating Packaging That Sells – Since the products were repackaged, we had to design packaging that not only preserved the quality but also convinced customers they were getting something special. Clean, modern, and high-end, without losing the fun factor.
From a Logo to a Fully Branded Space – A brand isn’t just a logo. We made sure Bake Bells had a consistent feel across everything, from the way the products looked on shelves to how customers felt walking into the store.
Standing Out in a Crowded Market – Premium ice cream and pastries are already well-loved, so our challenge was to make Bake Bells feel unique without changing what people love about these treats.
Creating Packaging That Sells – Since the products were repackaged, we had to design packaging that not only preserved the quality but also convinced customers they were getting something special. Clean, modern, and high-end, without losing the fun factor.
From a Logo to a Fully Branded Space – A brand isn’t just a logo. We made sure Bake Bells had a consistent feel across everything, from the way the products looked on shelves to how customers felt walking into the store.
The Sweet Results
Successfully launched across multiple locations
Premium packaging that enhanced shelf appeal
Stronger brand presence in a competitive market
Bake Bells went from an idea to a fully realized brand, proving that with the right strategy, even the sweetest dreams can become reality.
Successfully launched across multiple locations
Premium packaging that enhanced shelf appeal
Stronger brand presence in a competitive market
Bake Bells went from an idea to a fully realized brand, proving that with the right strategy, even the sweetest dreams can become reality.
Successfully launched across multiple locations
Premium packaging that enhanced shelf appeal
Stronger brand presence in a competitive market
Bake Bells went from an idea to a fully realized brand, proving that with the right strategy, even the sweetest dreams can become reality.
Frequently
Frequently
Frequent
Asked Questions
Asked Question
Questions
Why not just hire a full time designer?
How fast will I receive my designs?
Can you provide examples of your previous work?
Will you walk me through your design process?
Who are the designers?
How do you approach client branding projects?
What if I don't like the design?
Why not just hire a full time designer?
How fast will I receive my designs?
Can you provide examples of your previous work?
Will you walk me through your design process?
Who are the designers?
How do you approach client branding projects?
What if I don't like the design?
Why not just hire a full time designer?
How fast will I receive my designs?
Can you provide examples of your previous work?
Will you walk me through your design process?
Who are the designers?
How do you approach client branding projects?
What if I don't like the design?